• Worlée.Chemical.Distribution.

Your Trusted Distribution Partner Since 1851

Worlée is a family-operated company with a long tradition. Since its foundation in 1851, we have continuously expanded our international presence and built up many years of product and market knowledge.

The family business, now in the fifth and sixth generation, has its roots in the import and distribution of natural resins such as shellac, dammar and copal.

As an innovative and reliable partner who values and focuses on long-term and sustainable partnerships we think in terms of generations. The concept of sustainability in all its facets is a central component of our corporate philosophy and behaviour - for the following generations to operate successfully.

Our raw materials expertise
Production
Distribution
Application Technology & Product Development
Subcontracting
Rooted in Tradition, Driven by Trust

“As a traditional, modern family company, we provide our customers with the best raw material service. It is important for us to build long-term, succesful cooperations based on trust, realiability and fairness."

Frank Pinkernell, Director Chemical Distribution & Product Management

Holistic Distribution Services for (y)our Journey

We offer our partners a holistic and individual distribution approach to position their own products in the market in the best possible way. In order to fulfill the perfect distribution of products we provide a variety of services.

Near to the Customer

Experienced technical sales team, long-standing customer (and principal) relationships, excellent market access and dialog at eye level  

Value Selling

Define products and their value and position them on the relevant markets

Logistic Services

Highly efficient, precise filling and safe storage, on-time and reliable delivery, brand new, own logistic hub in Hamburg

Marketing Activities

Promotion of products through various marketing channels and trade fairs. Customised marketing plans and services

Sales Reports, Reviews & Forecasts

Transparent reporting including, business review meetings, forecasts, follow-up on offers and samples

Strong Technical Expertise

Application labs and R&D in Lauenburg & Luebeck with more than 30 employees and sales team mainly paint technicians / paint and chemical engineers

Product Portfolio

Additives, binders and pigments (color) from well-known, national and international partners

Key Markets

Serving the major European countries, with the strongest presence in the German-speaking (DACH) and BeNeLux countries, subsidiary in China (Worlée Shanghai), offices in Malaysia and India

Sourcing

Business Development department which is actively focused on sourcing

We value long-term cooperations and parnterships

For us, long-term partnerships are more important than short-term profits. We are convinced that long-term cooperation creates real added value for both sides - fostering trust, stability and shared success.

We are constantly eager on exploring new opportunities. From working with new principals, sourcing innovative products or tackling unique challenges, we look forward to providing customised solutions. Operating as a relatively small, agile business unit, we like to think outside the box and respond flexible to the needs of the market. Taking innovation even further, we have established a dedicated business development department - ensuring we continue to move forward and create value for our partners.

Our Distribution Partners

As a well-established distribution partner, we are proud to represent renowned brands such as Synthomer, KING, Cabot and many more. Our portfolio includes both medium-sized enterprises and global corporations, many of whom we have been collaborating with for decades.

American Gilsonite

Natural Asphaltum

Bruno Bock Thiochemicals

VOC-free Polythiols based on Mercaptocarboxylic Acids

Cabot

Carbon Black and high porous Aerogels based on Silica

Castle Chemicals

Performance Chemicals & Additives

CWK

Colloidal Silica Dispersions / Micronised Silica Powders

Estron Chemical

Additives for powder coatings

Hobum Oleochemicals

Epoxidized vegetable oils, polyols & hardeners for epoxy resins based on renewable raw materials

Ishihara

Funktionelle ­Pigmente, elektrisch leitfähiges Titandioxid

KahlWax

Natural wax / Water-based natural wax emulsions / XanthanGum

King Industries

Catalysators and modification resins

HUZHOU MIZUDAHOPE BIOSCIENCE

Cellulose Ether, Redispersible Latex, Starch Ether

Polyols & Polymers

Keton Aldehyde Resins

Siloxene

Q-T-Polysiloxane 

Sinloihi

Daylight Fluorescent Pigments

Svenska Aerogel

Highly porous silicate-based aerogels

Synthomer

Latices, water-based Polymer Dispersions, Polyvinyl Actetates, Polybutadiene

Vencorex

Aliphatic Polyisocyanates, IPDI, HDI

Let's talk about Ideas & Cooperation

We are enthusiastic about new opportunities, new partners and new products. If you are intersted in a collaboration with a long-standing flexible family buisness contact us — let’s explore the possibilities.